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Dr Biz

Business Learning Stories

Make Noise!

By
on
May 22, 2020

Mark Benioff, one of the founders of Salesforce, is notorious for coming up with over-the-top (and sometimes inflammatory) marketing campaigns.

Most famously, he once orchestrated a fake protest at…

Business Learning Stories

Apple’s Turn Around

By
on
May 1, 2020

When Steve Jobs was called back to Apple in 1997, Apple was “90 days away from bankruptcy”. Sales were dismal. The story goes that Steve was asked by a…

Business Learning Stories

Shivaji Raje, the VISIONARY

By
on
April 25, 2020

Most of us know only one facet of Shivaji Raje’s personality, ie. his bravery. This story is a small attempt to throw some light on his one more facet…

Business Learning Stories

Zomato vs Swiggy

By
on
April 18, 2020

Swiggy and Zomato have now become synonymous with food-delivery and yet it seems as if both startups have very different ideas on how they plan to conquer the world.

But…

Business Learning Stories

Perception is Reality!

By
on
April 3, 2020

At 23, Julius Caesar was a junior politician on the way up.
But he had an advantage: confidence and brains.

Sailing across the Aegean Sea, he was captured by Sicilian pirates.

They…