Mark Benioff, one of the founders of Salesforce, is notorious for coming up with over-the-top (and sometimes inflammatory) marketing campaigns.

Most famously, he once orchestrated a fake protest at a Siebel Systems conference, complete with picket signs, chanting, and even a fake TV crew. This drummed up a lot…

When Steve Jobs was called back to Apple in 1997, Apple was “90 days away from bankruptcy”. Sales were dismal. The story goes that Steve was asked by a friend which computer she should buy. Steve was stumped. Despite hundreds of products, there was no clear answer. In fact,…

Most of us know only one facet of Shivaji Raje’s personality, ie. his bravery. This story is a small attempt to throw some light on his one more facet as a shrewd Business Administrator and Economist

It was in the year 1671, Under the rule of Chhatrapati Shivaji Maharaj salt…

Swiggy and Zomato have now become synonymous with food-delivery and yet it seems as if both startups have very different ideas on how they plan to conquer the world.

But first, a brief on all what’s similar between the two unicorns.

Both Zomato and Swiggy have raised large sums of…

At 23, Julius Caesar was a junior politician on the way up.
But he had an advantage: confidence and brains.

Sailing across the Aegean Sea, he was captured by Sicilian pirates.

They demanded a ransom:620kg of Silver, worth about $600,000 then.

Caesar told them they were being ridiculous.

He couldn’t possibly allow himself to…