In 1921, a young engineer named Richard Drew joined 3M, the company formerly-known-as Minnesota Mining and Manufacturing.
After joining 3M, Richard dedicated some time visiting the local auto shops to test various kinds of sandpaper manufactured by 3M. During his visits, he realized one of the problems paint workers were…

Year 1999- “You do not know anything, why did you start the passenger car division at all?”- A question from Ford officials to Ratan Tata.
Back in 1999, Tata Motors were having trouble selling Indica cars, which was launched in 1998.
Seeking help, Ratan Tata, with his team traveled to Detroit…

Interviewer: How long will you have to work to buy BMW?
To Doctor: Well, I think I can buy it in 6–8 months of practice.
To MBA: I’ll require 11–12 months of hardwork.
To Engineer:Well, It would take 2–3 years of very hard work
To Mr. Ratan Tata: I think….about 5 years.
everyone was…

Around 2010 Domino’s popular pizza chain having 9000 outlets that time realized the sales had plateued. There was possibility of degrowth also.
Management went into huddle and decided to understand their consumers. After market research they found that their consumers tastes have changed and they are looking for variety…

Way back in 1975, Gary Dahl, a freelance copywriter, kept hearing his friends complain about their pets and how much caretaking they needed.
That’s when he decided to solve this problem by inventing a new kind of pet- a rock.
It was sold in a cardboard box which had holes (for…