Around 2010 Domino’s popular pizza chain having 9000 outlets that time realized the sales had plateued. There was possibility of degrowth also.
Management went into huddle and decided to understand their consumers. After market research they found that their consumers tastes have changed and they are looking for variety…

Way back in 1975, Gary Dahl, a freelance copywriter, kept hearing his friends complain about their pets and how much caretaking they needed.
That’s when he decided to solve this problem by inventing a new kind of pet- a rock.
It was sold in a cardboard box which had holes (for…