After solving the big problem for Indian homemakers to cook Vada with ready batter just like the grandmoms; PC Mustafa founder of iD Fresh foods was facing a challenge; the challenge of Trust. Their Vada batter was looked as packaged food by their consumers. Packaged food is not considered…

One day a Zen master called Hotei was passing through a village. On his shoulders, he always carried a very big bag full of many toys, chocolates, and sweets for children.
Somebody asked him, ”Hotei, we have heard that you are just playing a role, acting. We have heard that…