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Business Learning Stories

Make Noise!

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on
May 22, 2020

Mark Benioff, one of the founders of Salesforce, is notorious for coming up with over-the-top (and sometimes inflammatory) marketing campaigns.

Most famously, he once orchestrated a fake protest at a Siebel Systems conference, complete with picket signs, chanting, and even a fake TV crew. This drummed up a lot…


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Business Learning Stories

Apple’s Turn Around

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on
May 1, 2020

When Steve Jobs was called back to Apple in 1997, Apple was “90 days away from bankruptcy”. Sales were dismal. The story goes that…

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Business Learning Stories

Shivaji Raje, the VISIONARY

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on
April 25, 2020

Most of us know only one facet of Shivaji Raje’s personality, ie. his bravery. This story is a small attempt to throw some light…

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Business Learning Stories

Zomato vs Swiggy

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on
April 18, 2020

Swiggy and Zomato have now become synonymous with food-delivery and yet it seems as if both startups have very different ideas on how they…

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Business Learning Stories

Perception is Reality!

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on
April 3, 2020

At 23, Julius Caesar was a junior politician on the way up.
But he had an advantage: confidence and brains.

Sailing across the Aegean Sea, he…

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