In and around 1990’s Canadian Cement Manufacturing company CEMEX was facing trinity of challenges, by the time cement had become a commodity product, too many competitors fighting each other in the market and wafer thin margins. They were on the edge of bankruptcy.

Management decided to take on these challenges;…

At the bottom of the lake there was a colony of insects and every now and then they could see one of the insects climbing the lotus stock reaching to the surface of the pond and disappeared. they really didn’t know what was happening. One day they all decided…

At the bottom of the lake there was a colony of insects and every now and then they could see one of the insects climbing the lotus stock reaching to the surface of the pond and disappeared. they really didn’t know what was happening. One day they all decided…