Business Learning Stories

Soap to Gum

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November 26, 2019

William Wrigley Jr. was the son of William who was the founder and president of the Wrigley Manufacturing Company. The main product of the company was Wrigley’s Scouring Soap.
Even…

Business Learning Stories

How Starbucks made people buy Coffee in recession

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on
November 9, 2019

Starbucks Coffee took a hit during the economic slowdown of 2008 as customers opted for cheaper options for their everyday coffee. Starbucks was forced to shut 600 shops that…

Business Learning Stories

How Hyundai found gold in U.S. Recession

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November 2, 2019

It was 2008, US had officially declared recession; Banks had failed, a stimulus package still hadn’t been announced, and unemployment was surging toward 8 percent, up from 4.8 percent…

Business Learning Stories

Lord of the Beginnings

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October 30, 2019

Once, Lord Ganesha was guarding the swargalok while everyone had left to attend Lord Vishnu’s wedding. When Narad Muni saw Ganesha alone, he told him that he was not…

Business Learning Stories

Value is Perception

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on
October 19, 2019

This story is sourced from Robert B. Cialdini from his book Psychology of Persuasion

Got a phone call one day from a friend who had recently opened an Indian jewelry…

Business Learning Stories

Customer Experience

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October 17, 2019

This story is narrated by Himanshu Bengani a Writer in Information Technology domain.

A cobbler sits under a banyan tree near my residence in Surat. He is very polite and…

Business Learning Stories

Value your Relationships

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on
October 7, 2019

After the death of his mother Clara Jobs, *Steve Jobs* tracked down his biological mother and sister. But he didn’t want to track down his biological father. So, he…

Business Learning Stories

Out of the BAG

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on
September 30, 2019

Today’s story is shared by our Business Coaching client, Gautam Gajra who is the founder Partner of Lucre International; leaders in Onion Exports this story was narrated to him…