Make Noise!
Mark Benioff, one of the founders of Salesforce, is notorious for coming up with over-the-top (and sometimes inflammatory) marketing campaigns.
Most famously, he once orchestrated a fake protest at a Siebel Systems conference, complete with picket signs, chanting, and even a fake TV crew. This drummed up a lot of attention for Salesforce at his rival’s expense.
On another occasion, Benioff arranged to rent an airport’s entire taxi fleet right before another Siebel event which was held nearby. He then had his employees pitch Salesforce on the way to the event, much to Siebel’s displeasure.
Learning from the story
1. If your product is superior, it is your Moral responsibility to make noise in the market. (Not necessary at your competitors expense).
2. Be innovative and convert your marketing campaigns into free PR and word of mouth campaigns.
Questions to ask ourselves
1. How can I create noise in the market by launching innovative marketing campaigns?
2. How can I attract ideal clients with magnetic communication and build a competition proof business?
If you really want to learn how to attract your ideal clients with laser sharp & magnetic marketing communication with out even having to bother about competition; here’s my personal invitation to our seminar Business On Autopilot
Read what Bhargav Patil Founder of Logistics company Everlloyd has to say about this seminar.
“Got an opportunity to attend Seminar of Mr. Sachin Mahajan. He is putting great efforts to help Small and Medium size Busines owners and MSME owners. He is guiding Business owners on how to Double their Income, How to Build Valuable Business and finally got to take their business on Autopilot mode”
