Making INDIA Proud
Year 1999- “You do not know anything, why did you start the passenger car division at all?”- A question from Ford officials to Ratan Tata.
Back in 1999, Tata Motors were having trouble selling Indica cars, which was launched in 1998.
Seeking help, Ratan Tata, with his team traveled to Detroit to sell off their fledgling passenger car business to Ford, who pretended interest.
However, meeting with top Ford executives didn’t go well, it was full of humiliation. Ford executives even went on to say that they would be doing Tata Motors a favor by buying their passenger car division.
Ratan Tata, understandably disgraced, left the room without finalizing the deal, and flew back to New York with his team that very evening, before flying back to India. Throughout the 90 minute flight to NY, Ratan Tata, then the group chairman, was visibly somber.
Here comes 2008, Ford, reeling in bankruptcy, had to sell off their cherished, iconic Jaguar and Land-Rover brands for $2.3 billion to Tata Motors. Nine years after the ‘humiliating’ meeting, life turned a full circle, when Ford chairman Bill Ford, post the acquisition, thanked Ratan Tata, saying ‘you are doing us a big favor by buying JLR’.
The question⁉ that sparked angst inside of Ratan Tata in 1999, was aptly responded by an acquisition 9 years later that humbled one of the world’s biggest automotive conglomerates, Ford.
Today Jaguar Land Rover, after making a dramatic turnaround, is the mainstay of Tata Motors’ finances, making INDIA proud 🇮🇳.
Learning from the story
1. Choose to respond over react.
2. Choose to thrive on negativity .Make negativity your plank and ride over it.
3. Be clear about your Why. Your Why is your burning desire, once your why is clear your what and how will manifest with time.
Questions to ask ourselves⁉
1. How can I thrive on negativity?
2. What is that I want?
3. Why I want, what I want?
If you really want to find your Purpose & make your life an inspiring story for others to make India proud, here’s my personal invitation to our seminar Put your Business On Autopilot
Apart from above, here’s what I commit, you will learn in this Seminar.
1. How to at least DOUBLE your income.
2. How to build a valuable business which can be sold in part or full if needed.
3. & How to PUT your Business on AUTOPILOT , which works and grows without you.
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