When Steve Jobs was called back to Apple in 1997, Apple was “90 days away from bankruptcy”. Sales were dismal. The story goes that Steve was asked by a friend which computer she should buy. Steve was stumped. Despite hundreds of products, there was no clear answer. In fact,…

We as business leaders we have this habit of winning in every situation we encounter with and that itself is a big challenge we as leaders face and we are not even aware of it. This is what I have learned from Marshall Goldsmith’s seminar I attended recently.
This one…

Long time back when HUL launched it’s tomato ketchup product called Kissan ketchup, they were pretty sure of it’s success in the market. This was because they knew their ketchup is best quality hence thick.

To their surprise market did not accept the product well and sales plummeted. They decided…