Story-Culture eats strategy for breakfast

3M (Minnesota Mining & Manufacturing Company), which is known for coming up with innovative new products. One of the stories that are repeated to this day throughout the company is about how Spencer Silver, one of the company’s chemists, “accidentally” invented the Post-It note back in the 1960s. Mr Silver, as the story goes, was working on creating a new kind of adhesive and wound up with one that was weak enough to be removable. The problem was he couldn’t find any practical use for his new glue and he laboured for more than 12 years to find one. It wasn’t until a colleague of his, Art Fry, heard about his work and realized it could help him by bookmarking the pages in his choir’s hymnbook without damaging the pages. Voila! Soon thereafter, Post-It notes exploded onto the market. 3M currently makes more than 50 billion of them a year. This story is so powerful for 3M because it reinforces the belief that innovative ideas can literally come from anywhere in the team.

Learning from the story

Stories are a powerful tool to use in reinforcing your company’s culture. Stories become especially powerful when people remember and repeat them to others. As Business Owners our job is to find and tell stories that reinforce our culture; we want people to follow.

Questions to ask ourselves

1. What kind of a culture do we want to create in our organisation?

2. What all kinds of stories we need to tell to create a winning culture?

3. How do we create winning culture?

Culture eats strategy for breakfast- Peter Drucker. It means even if we have best of the strategy; it won’t get executed unless we have a winning culture in our organizations.

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