Story- Know your Customer Segment before you market
The Tide detergent company wanted to circumvent the language barrier by utilizing picture-only billboards (ads) in a number of countries. The premise of these images was simple: In the first frame, a frowning woman holds up a dirty shirt. The second frame shows her placing this shirt into a washing machine and loading it with Tide detergent. Finally, in the third frame she cheerfully holds up the now-clean shirt.
What could possibly go wrong with this ad campaign? In this case, the fact that in Arabic-speaking countries both text and images are read right to left instead of our accustomed left to right made the Tide ad campaign seem to indicate that their detergent will dirty your nice, clean clothes.
Learning from the story
1. Know your customer segment before you create or market your products, services or solutions.
2. In today’s business scenario, companies who are nor customer centric are getting disrupted like Kodak & nokia.
3. To be relevant for the long term shift your focus towards your customers, know them so very well that no body else knows and create products & services for them to make your competition irrelevant.
Questions to ask ourselves
1.Do I know my customers well?
2.How can we become customer centric organisation?
3.What do I need to understand and do, to become customer centric?
If you want to know the answers to above questions, I invite you to my 4 hour seminar, Apart from becoming customer centric organization, here’s what I commit, you will learn in this Seminar
1. How to at least DOUBLE your income.
2. How to build a valuable business which can be sold in part or full if needed.
3. How to PUT your Business on AUTOPILOT,which WORKS and GROWS without you.
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