Story- Steve Jobs & Apple V.2
When Steve Jobs was called back to Apple in 1997, Apple was “90 days away from bankruptcy”. Sales were dismal. The story goes that Steve was asked by a friend which computer she should buy. Steve was stumped. Despite hundreds of products, there was no clear answer. In fact, The company had been making multiple versions of products to satisfy requests from retailers, including twelve versions of the Macintosh computer.
After weeks of meeting with product people, he had heard enough.
The simple insight was to help people choose a computer using only two questions – are you an everyday consumer or professional? Do you want portable or desktop?
In this one bold move, 70% of Apple’s range was cut. One year later, the nearly bankrupt company turned a very healthy $309 million profit. Today the company is worth more than $520 billion.
Learning from the Story
1. Structure of our products, sub-brands and price points should be designed to help our customers pick the right product at the right price, helping them navigate & make choice intuitively even if you got multiple products.
2. A range should only be expanded where it clearly makes the choice easier for a customer segment. In the right situation, adding a choice to the range can increase average weight of purchase, make the sales cycle shorter and even reduce post-purchase regret.
Questions to ask ourselves
1. How can I choose my Customer Segment?
2. How can I have product portfolio relevant to my chosen customer segment?
If you want to know how to choose your right Customer Segment and build a portfolio relevant to your chosen customer segment like Steve Jobs, consider this as personal invitation to my half day seminar
Apart from above, here’s what I commit, you will learn in this Seminar
1. How to at least DOUBLE your income.
2. How to build a valuable business which can be sold in part or full if needed.
3. & How to PUT your Business on AUTOPILOT, which WORKS and GROWS without you.
Read what Aliasgar Patrawala Director @ Aeromarine Equipments Supply Pvt. Ltd. has to say about this Seminar
“Seminar was great to connect, surrendering to Sachin got me a direct connection with him. The methodology used by Sachin is very simple and practical. Thank you, Sachin for coming in my life. Highly recommended to my friends from the business community.”
HURRY very few seats left now
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