One of the only ways to get out of a tight box is to invent your way out.

Domino’s We Stink

Around 2010 Domino’s popular pizza chain having 9000 outlets that time realized the sales had plateued. There was possibility of degrowth also.
Management went…

Pet a Rock

Way back in 1975, Gary Dahl, a freelance copywriter, kept hearing his friends complain about their pets and how much caretaking they needed.
That’s when…

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.