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Business Learning Stories

A brand built around a Gland

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on
December 14, 2018

A. Velumani founder of Thyrocare – only brand built around a Gland as he proudly says, was born to a poor landless farmer in a nondescript and obscure village in Tamil Nadu, Velumani found himself at the bottom of the ‘ten slices of the pyramid’.
Velumani was so poor that…


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Business Learning Stories

Choose what you do & for whom you do wisely

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on
November 28, 2018

In 2003, Marlin steel made $800,000 selling wire bagel baskets, and it was sinking fast because of newfound competition from Chinese factories, which were…

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